Before you decide to select what you think is the ideal color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. You see, different colors have different meanings to several people. If you’re not familiar with the cultural significance of any certain color the item, brand, or identity you’re promoting could end up failing before it features a chance to take off! Let’s take a closer inspection on the cultural significance of color in two of today’s emerging economies.
In China, the color red could very well be the most important. No where is this color more prominent than about the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. Also, it is colour the Chinese associate with fire, one of many five elements its people believe create anything that exists naturally.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color the Chinese associate with another of the five elements, the Earth, and as such, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s in contrast to Western cultures the location where the color white is utilized to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of the union of two individuals, the colour red also symbolizes fertility and prosperity. The colour green represents the harvest or a new beginning and, as with America, green is symbolic of nature. In India green can also be the hue used to honor Islam.
As fashionable as green is, don’t make use of it if you are considering using the services of Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in between East, green may be the color of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you perform your due diligence!